Enhanced digital interactivity allows us to share more information in more ways
The Power of Transparency is an important part of how we approach our business at Barometer and with the launch of our new website, we have taken a big step forward in being able to deliver on that objective through digital media.
Over the past six months, we have been working diligently to upgrade and enhance our presence on digital and social media. In February, we launched an updated temporary website as phase one of this enhancement project. We also built and implemented a strategy to make better use of social media and other digital strategies to share Barometer insights with our valued clients, Advisors and other interested individuals.
This has been very well received and we thank everyone who has interacted with us and shared comments and feedback.
A new central hub for everything digital at Barometer
The new Barometer website is now the central hub for all of our digital communications. Anyone who already follows us on Twitter, LinkedIn or YouTube will find that this content is now seamlessly integrated into our main website. This means that you will now have more options for how to engage with us in whichever way suits you best. Plus, we’ll be offering even more in the way of insights and curated content on a variety of investing topics relevant to your portfolio and to your clients, for our Advisor partners.
Enhanced digital is not the only thing that we’ve improved
Our goal with the new BarometerCapital.ca is to create a user-friendly browsing experience for our clients, prospects and business partners. The new site features many key elements that will help to make this happen, including an uncluttered design that is easy to navigate, a more user-friendly framework and style, and a central theme that ties it all together (and also helps to represent how we approach our business): The Power of Transparency.
The entire website was designed to allow us to feature fresh, new and dynamic content, continually updated from the home page and beyond. The Insights section is the central hub for social media posts, blog posts, videos, corporate news announcements and more. This is where you will find the latest posts and comments from our Barometer team of experts.
Visitor engagement is a key driver of this site’s structure, so we built the site with forward-thinking capabilities to support the next phase of inputs that will power our digital strategy. These include a marketing automation platform and a digital video hub among many other things.
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